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Getting everyone on the same page
We live in a world where it is increasingly more difficult for business development and sales teams to differentiate themselves, their offering and their brand. In a world where differentiation is narrowing, the focus moves from value to price.
Research shows that 70% of customer buying decisions are made based on conversations with sales people, yet only 20% of sales people get a second meeting with a senior executive.
Imagine you're selling a complex technology solution. Marketing have given you glossy brochures and a 200 page slideshow presentation with clip art and stock photos of people looking smart. The engineers have given you detailed network diagrams with clouds and routers all over them. You have a schedule of technical specifications, SLAs and price points. Now it's your job to close the deal.
Even if you have a significant business or technical advantage, it can become lost in the detail with this approach. You need to start by getting everyone on the same page: to agree on the problems being solved and to understand why your offering is better than the competition in real terms.
That's why we developed 3DView
3DView helps sales teams improve their ability to
- Differentiate their offerings
- Drive industry revenue growth
- Identify customer pain points
- Target business budget approvers
- Communicate a specific, clearly differentiated value proposition
3DView reduces the number of meetings it takes for a sales person to close an opportunity and to improves their ability to get a second meeting with the right decision maker.
3DView combines stunning 3D industry graphics with fact based value drivers to match your solution to your customers business needs. Inspire decision makers to see new possibilities with exciting visual analysis, compelling discussions and persuasive presentations.
Only True North has world class 3DView visual analysis software including:
- 70 Industry Value Maps™ identify industry pain points and business needs
- 300 3D Business Cases™ make it easy to visualise unique business solutions
- 120 3D Value Plans™ create enterprise wide value improvement and partnership plans for large retention, growth and acquisition customers
- 35,000 business driver data base organised by industry
True North 3DView was awarded Winner in the category of Service Delivery & Training at the 18th Western Australian Information Technology and Telecommunications Awards (WAITTA) 2008 and 3DView was also a 2009 iAwards Victoria State Merit Recipient.
For more information on how True North 3DView can improve your sales process, contact us or view our YouTube Channel.
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